The Power of Brand | Hunan Zhenhe Yikang Strongly Landing on CCTV-1 Channel


CCTV-1 Brand Exhibition

Recently, Hunan Zhenhe Yikang Group has made a strong landing on CCTV to show its brand, showing its strong brand strength and the recognition of the brand by authoritative media. This time, we worked together with CCTV to set a benchmark for high-end medical supplies based on the CCTV platform, export the high-end positioning and brand advantages of Zhenhe Yikang, and further expand the brand influence of Zhenhe Yikang Group.

As the first enterprise to produce medical consumables in Hunan Province, Zhenhe Yikang has always carried out the original mission of "improving craftsmanship and protecting health", insisted on being a compliant product, a law-abiding enterprise, and a conscientious enterprise, and worked hard to provide safe, effective and accessible medical devices to protect people's health and life safety. The company has successively won the titles of National High tech Enterprise, Hunan Small Giant Enterprise, Hunan Famous Brand, Xiangtan High quality Development Star Star Private Enterprise, etc. It has won the A-level "Integrity Enterprise" of Xiangtan Medical Device Association for four consecutive years, the title of "Anti epidemic Advanced Collective" in 2020, the title of "Anti epidemic Love Enterprise in Hunan Province", and the title of Xiangtan Mayor's Quality Award in 2021, In 2022, it won a number of honors such as Hunan Honest Enterprise.
CCTV platform has always been a key place for brand promotion. However, CCTV has a strict review mechanism for cooperative brands. It should comprehensively consider the comprehensive strength, market position, product quality and other strength factors of cooperative brands. It is a propaganda platform trusted by consumers. Through the support of CCTV, we can not only inject strong impetus into the later steady development of Zhenhe Yikang Group's brand, but also believe that in the future, Zhenhe Yikang's brand and products can be found in every corner of the world.

Hunan Zhenhe Yikang Medical Supplies Co., Ltd

 

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