The Power of Brand | Hunan Zhenhe Yikang Strongly Landing on CCTV-1 Channel
CCTV-1 Brand Exhibition
Recently, Hunan Zhenhe Yikang Group has made a strong landing on CCTV to show its brand, showing its strong brand strength and the recognition of the brand by authoritative media. This time, we worked together with CCTV to set a benchmark for high-end medical supplies based on the CCTV platform, export the high-end positioning and brand advantages of Zhenhe Yikang, and further expand the brand influence of Zhenhe Yikang Group.
As the first enterprise to produce medical consumables in Hunan Province, Zhenhe Yikang has always carried out the original mission of "improving craftsmanship and protecting health", insisted on being a compliant product, a law-abiding enterprise, and a conscientious enterprise, and worked hard to provide safe, effective and accessible medical devices to protect people's health and life safety. The company has successively won the titles of National High tech Enterprise, Hunan Small Giant Enterprise, Hunan Famous Brand, Xiangtan High quality Development Star Star Private Enterprise, etc. It has won the A-level "Integrity Enterprise" of Xiangtan Medical Device Association for four consecutive years, the title of "Anti epidemic Advanced Collective" in 2020, the title of "Anti epidemic Love Enterprise in Hunan Province", and the title of Xiangtan Mayor's Quality Award in 2021, In 2022, it won a number of honors such as Hunan Honest Enterprise.
CCTV platform has always been a key place for brand promotion. However, CCTV has a strict review mechanism for cooperative brands. It should comprehensively consider the comprehensive strength, market position, product quality and other strength factors of cooperative brands. It is a propaganda platform trusted by consumers. Through the support of CCTV, we can not only inject strong impetus into the later steady development of Zhenhe Yikang Group's brand, but also believe that in the future, Zhenhe Yikang's brand and products can be found in every corner of the world.
Hunan Zhenhe Yikang Medical Supplies Co., Ltd
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In the afternoon of April 26, Xiangtan High tech Zone held the first model worker commendation and model worker preaching meeting to celebrate the "May Day" in 2021, and 10 people were awarded the first model workers in the High tech Zone. Ms. Peng Shuang (3 from the right), our vice president of procurement, was commended and awarded the title of "Model Worker in Xiangtan High tech Zone".
With the theme of "new starting point, new opportunities and new achievements", the second China Africa Economic and Trade Fair was held in Changsha from September 26 to 29. As one of the outstanding representatives of protective products in Hunan medical sector, Zhenhe Yikang was invited to participate in this grand event. At this China Africa Economic and Trade Fair, Zhenhe Yikang exhibited protective clothing, masks, medical goggles, medical protective masks and other anti epidemic materials and various medical equipment products, which were favored by medical trade buyers in African countries, Up to now, more than ten African enterprises have inquired about our products and expressed their interest in Zhenhe Yikang epidemic prevention materials. In particular, medical masks are very competitive in the market and have complete qualifications in all aspects. We hope to visit the factory later and discuss cooperation issues in detail.
On October 13, the 85th China International Medical Device Expo was grandly opened in Shenzhen International Convention and Exhibition Center in Bao'an District, Shenzhen. With the theme of "Innovating Science and Technology, Wisdom Leading the Future", this exhibition gathered national medical device industry elites to display the latest products and technological achievements. Zhenhe Yikang appeared at the 85th China International Medical Device Expo with 50 product specifications and nearly 100 products, including experts in surgical bag solutions, to show the company's high-quality products, discuss new technologies, new business formats and new business opportunities with industry leaders, and discuss cooperation and win-win future.
Xiangtan Municipal Committee of the Communist Party of China organized and cooperated with Hehuatang Community to carry out the activity of "three couplets and two actions" (linking enterprises, schools and communities, being the leader of learning history and doing best, and being the close person of grassroots people), "I do practical things for the masses". Ms. Yin Yilin, the representative of the enterprise and general manager of Yikang, participated in this activity.
Quality is the core competitiveness of enterprises and the cornerstone of sustainable development. In the morning of September 10, Zhenhe Yikang launched a quality month activity with the theme of "focusing on quality consensus and creating innovative products". The company's general manager, the administrative department, the procurement department, the production department, the quality management department, the warehousing department heads, and the production workshop leaders participated in the launching ceremony of this activity.
The sound of firecrackers is a year old, and the spring breeze warms Tusu. On February 8, 2022, Hunan Zhenhe Yikang Group held the "2021 Annual Advanced Commendation and 2022 Work Strategy Deployment Conference" at the Group headquarters. All Zhenhe people gathered together to release their love with laughter and give thanks to the enterprise with actions. Ms. Yin Yilin, Chairman of the Group, attended the meeting and deployed the work of the Group in 2022.